Brandable domains set the tone

they don't spell things out
they hint at what a business does
the domain conveys style

Brandable domains have value

over time,
they become more than a name
they become a tangible asset.

Brandable domains are the future

think big
be forward looking
be optimistic

Brandable domains are smart

they're for Leaders, not followers...
so they're not the easy option but
brandable domains are great for business.

Three reasons why's are in demand:

1. Rarity (supply/demand)

There are only 17,576 (26*26*26) of these domains on the market. If PriceWaterCooper owns and Apple owns, there are thousands of other companies that have a budget to purchase the acronym of their brand/product.

2. Liquidity

The ability to quickly cash in on an asset considerably increase its value. There are only a few domains that have this attribute, namely numerics,, and

3. End User Value

Differently from numeric domains, can be used as acronyms and easily allocated to specific end users.